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Tandtechniek Ronald van der Linden

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Client

Client

Tandtechniek Ronald van der Linden

Year

Stategy

Concept Development Brand Direction Visual Research Creative Direction

How can a traditional dental laboratory feel contemporary without losing its sense of craft and trust?

I developed a new visual identity for Tandtechniek Van der Linden, bringing a more contemporary character to a field often associated with clinical and conventional design. The identity balances precision and professionalism with a warmer, more human feel.

Overview

Concept

I developed a new visual identity for Tandtechniek Van der Linden, bringing a more contemporary character to a field often associated with clinical and conventional design. The identity balances precision and professionalism with a warmer, more human feel.

Challenge

Concept

I built the identity around the combination of craftsmanship and precision. A clean visual language reflects the technical side of the work, while softer details and a more considered use of typography and imagery make the brand feel personal and approachable.

Concept

System

The identity is designed to work consistently across digital and physical touchpoints. Typography, colour, imagery and recurring graphic elements form a flexible system that carries through from the website to everyday brand communication.

System

Outcome

A visual system that shows sustainability can feel active rather than predictable, and one concept that stretches across six expressions without losing itself.